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Missy Mischief PR Beak & Sons Surprisingly Royal Event


Australia’s favourite family of Butchers this week held an exclusive invitation only media and influencer event to launch their new products and packaging. The Beak & Sons Surprisingly Royal Event was held at the beautiful ESQUIRE restaurant in the QVB and hosted by Lucy and Will Beak, the grandchildren of the brands founder, Reggie Beak.
The packed out event celebrated of the launch of Beak & Sons new gold packaging, as well as giving attendees a sneak peek at their delicious new products, the King of Wagyu Beef Burger and the Sunny Honey Chicken Sausage.
Beak & Sons has worked over the last couple of months to create a one-off bespoke menu cooked exclusive for and by the ESQUIRE Chefs just for this event.
The menu focused on showcasing the diversity of the Beak & Sons products; and how they can easily be ‘poshed up’ for any dinner table.

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