MAXMEDIALAB Kat Von D Beauty Cake Pencil Launch
Key Kat Von D Beauty influencer supporters were invited to kick off the launch of Cake Pencil Liner with a vegan cooking class. Guests were taken through the product features and able to try products at two dedicated stations. Representative Madison Drabble MC’d the event and invited influencers to create their own step-by-step cake recipe with the help of a dedicated chef, finally decorating their cake with edible branded toppers. Upon leaving guests received their cake and cake pencil products. In addition to this activity, additional interstate influencers and beauty media were seeded product.