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Hothouse Media Simone Pérèle Emporium, Melbourne Store Launch

Simone Pérèle – Emporium, Melbourne
French lingerie house Simone Pérèle celebrated the launch of its new flagship boutique in Melbourne’s heart of high fashion shopping, Emporium Melbourne on June 13.

The launch was celebrated with VIP, media and influencers with a capsule collection of lingerie essentials including everyday bras, shapewear and silks along with occasion wear to bring everyday luxury to life. Attendees were presented with the opportunity to shop the range with exclusive in store offers and gifts. Decision making was assisted with the help of free flowing Laurent-Perrier champagne and French inspired hors d'oeuvres including the ubiquitous croque monsieur.

The boutique was designed by French architect Jeff Van Dyke (the creator of Givenchy and Salvatore Ferragamo stores) and is now open on level 2 Emporium, Melbourne. The store will be a touch point for Simone Pérèle’s customer, encouraging a unique brand experience for every woman to connect with their corsetiere and discover lingerie custom fitted to them.

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