PR’S, MEDIA & BRANDS EASIER

Events Diary

See what events are on across Australia to avoid clashes. Members do their utmost to avoid direct clashes by listing their events as soon as they start planning them. This honest & open system has worked extremely effectively since 2004 and direct clashes are rare as a result!

News

Members can submit a variety of items to the Social Diary newsletter which is sent daily at noon. The newsletter is packed full of helpful info like media & celebrity contacts, editorial opportunities, influencer info, sponsorship offers and much more. Members can also view Industry Profiles and submit their furry friends to Fang’s Pet of the Week. Arf!

Database

Members can access a variety of industry databases to find contacts of Journos, Talent, Brands & Suppliers; and add themselves as the contact for their clients. The database is self-cleaning, allowing members to report inaccurate info to keep it as current as possible. Plus, if you can’t find what you’re looking for here - we’ll find it for you!

PR Market Place

PR Market Place allows anyone looking for a PR Agency in Australia to find them all in one convenient location. Social Diary members (who are either a PR Agency or PR Freelancer) are automatically listed on PR Market Place, and brands can access the service for free.

Celeb Calendar

A running calendar of international celebrities coming to Australia: when they arrive, how long they’re here for, why they’re here and how to contact them. Your one-stop shop to finding the right celebrity, right here on our doorstep.

Member Offers

Amazing competitions run every Friday in the newsletter, allowing members to own the top spot in the newsletter to showcase their client simply in return for spoiling other members. The prize pool each week is a minimum $500 value & includes trips away, event invites, beauty products and unique experiences. Good luck!

Staff Search

A reverse employment site allowing job seekers to list themselves for members looking for staff. Applicants can list themselves in the categories of Intern, Freelancer or Full-Timer, and describe what kind of job they’re looking for, when they’re available and attach their CV. Your next star employee could be right here.

Pic Gallery

A collection of albums from events all over Australia, as well as pics from the huge annual Social Diary costume parties! Members can submit a blurb and details about their client straight after their event. Party albums exist on Social Diary in perpetuity and are a great way to showcase your work to the industry and beyond.

My Dashboard

Members can manage their company’s subscription from this dashboard with ease: edit their details, add or delete colleagues, change their preferences, check their expiry date and renew.

Annalise Brown - PR

Company Frank PR

Position CEO

City Sydney

Established 2000

Number of staffNo. Staff 10-15

Areas of expertiseExpertise Brand Engagement

Q. How are you feeling right now about the current situation the world is facing?

This is a unique time, one that I think we will look back on as a defining moment. This is an hour by hour changing brief. At this time my personal wellbeing is not of concern. I am more concerned about the more vulnerable in our community and the way we are dealing with this. Toilet paper is not going to solve the problem, people! My immediate concern is threefold in this order; my family & friends, my team and the wider community.

Q. What measures have you put, or are putting into place immediately for your business?

I have already planned for us to work under a number of scenarios. We are lucky enough to be a part of a wider group, but that also means there are many of us in the office! We have a plan for self-isolation, group isolation, quarantine and a hybrid of all. The main thing I want to ensure is a sense of us still being connected. We are already on Microsoft Teams and will continue to use this as a way to remain in contact. I’m acutely aware of the side effects of WFH. Isolation, particularly for people like us is hard! I want to make sure that my team is supported as much as possible with access to me and each other.

We are already looking at different ways to get our message across. Technology is there we just need to catch up and use it! As humans, we all still need to connect. We are finding ways to connect as we would in the office and with clients. Microsoft Teams is amazing and I’m a big fan. This morning I have now seen my team in their ‘sweats’ and no makeup and I love it.

Q. What strategies do you think agencies can put to their clients to help them through this? Lots of businesses didn’t survive the GFC but yours did – what did you learn from that?

Keep calm and carry on. Couldn’t be more relevant than now. We as an industry are in a position where we can advise our clients and pivot their messaging to their audiences’ situation. Try and keep it as business as usual as you can, just virtually.

Q. Everyone will have clients who lose during this time, but also clients who will thrive – how do you marry the two?

This is a unique situation, very different from the GFC. We have some clients who are going to have very difficult times and some who are going to prosper. We need to be their voice of reason in both scenarios. We need to not lose sight that, if anything, our audiences are going to be looking for content more veraciously than ever before. Forward planning is key however as we are in the earned space we can change our messaging, respond to sentiment and develop creative solutions where we need to very quickly. I believe we have an opportunity to help all businesses weather the storm.

Q. Finally, are you optimistic about the recovery and are you ready for the fabulous bounceback when the industry revs up again?

Very optimistic. This is just one of those blips that we need to deal with. If anything after isolation everyone is going to be craving some light relief, a get-together, a weekend away. We are just putting things on ice. They are not dead. I can’t wait to see the end of Pandemic celebration.