Events Diary

See what events are on across Australia to avoid clashes. Members do their utmost to avoid direct clashes by listing their events as soon as they start planning them. This honest & open system has worked extremely effectively since 2004 and direct clashes are rare as a result!

News

Members can submit a variety of items to the Social Diary newsletter which is sent daily at noon. The newsletter is packed full of helpful info like media & celebrity contacts, editorial opportunities, influencer info, sponsorship offers and much more. Members can also view Industry Profiles and submit their furry friends to Fang’s Pet of the Week. Arf!

Database

Members can access a variety of industry databases to find contacts of Journos, Talent, Brands & Suppliers; and add themselves as the contact for their clients. The database is self-cleaning, allowing members to report inaccurate info to keep it as current as possible. Plus, if you can’t find what you’re looking for here - we’ll find it for you!

PR Market Place

PR Market Place allows anyone looking for a PR Agency in Australia to find them all in one convenient location. Social Diary members (who are either a PR Agency or PR Freelancer) are automatically listed on PR Market Place, and brands can access the service for free.

Celeb Calendar

A running calendar of international celebrities coming to Australia: when they arrive, how long they’re here for, why they’re here and how to contact them. Your one-stop shop to finding the right celebrity, right here on our doorstep.

Member Offers

Amazing competitions run every Friday in the newsletter, allowing members to own the top spot in the newsletter to showcase their client simply in return for spoiling other members. The prize pool each week is a minimum $500 value & includes trips away, event invites, beauty products and unique experiences. Good luck!

Staff Search

A reverse employment site allowing job seekers to list themselves for members looking for staff. Applicants can list themselves in the categories of Intern, Freelancer or Full-Timer, and describe what kind of job they’re looking for, when they’re available and attach their CV. Your next star employee could be right here.

Pic Gallery

A collection of albums from events all over Australia, as well as pics from the huge annual Social Diary costume parties! Members can submit a blurb and details about their client straight after their event. Party albums exist on Social Diary in perpetuity and are a great way to showcase your work to the industry and beyond.

My Dashboard

Members can manage their company’s subscription from this dashboard with ease: edit their details, add or delete colleagues, change their preferences, check their expiry date and renew.

About Us

It all began in 2004, when after many years in the PR & Events industry I had become frustrated by the number of event clashes we all experienced. It’s not fun to work on an event for 5 months only to discover the day before your biggest competitor is running theirs on the same night. Media, photographers and celebrities are often forced to run from one end of town to the other, resulting in two less-than-stellar parties. It’s even worse when there are multiple clashes...everyone loses.

Nerves set in when I was planning an important event for Cartier. I REALLY didn’t want to get the date wrong, so I emailed 25 PR friends to ask them if they had an event on the same night. After gathering the responses I chose June 1st, 2004 – and was thrilled to have absolutely no clashes, which in turn resulted in my very first “Party of The Week” from the Sun-Herald. This checking method was clearly beneficial so I began using it regularly, and soon the members of my little group asked if they too could email each other. A myriad of dates started flying around from all of us, so to make it clearer I gathered all the info, put it into a basic word document and sent it out to the group every Wednesday. It’s funny to look back at this time because it was never, ever meant to be a business. I was just trying to be helpful!

I began getting phone calls from PRs every day who wanted to receive this weekly calendar and soon I was emailing it to hundreds. When a friend offered to sponsor an online version, Social Diary was born. The website launched on January 12th, 2005 with a party at The Light Brigade and I was thrilled to receive such strong industry support. I started holding regular Social Diary parties – which began as small cocktail affairs and have now morphed into huge, crazy costume bonanzas. The newsletter started about a year later, and for many has become the focal point of Social Diary. And what’s a brand without an ambassador? Fang came along as Social Diary's much-loved mascot in March 2006 and his “Pet of the Week” section was born.

I am extremely passionate about our industry, and work hard to create a fun, warm and friendly platform which we can all communicate across. I have always believed that while PRs are competing against each other when pitching (may the best man win!) - but when not in pitch mode, we can all work together to benefit our clients. I love supporting work experience students and helping people break into the industry. I love nurturing greater understanding between PRs and Journalists. And most of all I love watching PRs become great friends when dancing in outrageous costumes with spunky topless boys... ;)

xxx Tiff & Fang