A weekly Q&A with interesting people in the Australian Media Industry
Emily Taylor
  • Name Emily Taylor
  • Company InStyle
  • Position Editor
  • Interviewed by Social Diary on 3/6/2016
  • Q
    Describe your career path to date?
    A
    I started in media right at the beginning of my career. At 21 I joined ACP (now Bauer) as an assistant. From there I was promoted to the role of Beauty Editor at Dolly before making the jump to Pacific Magazines' Marie Claire. I held the roles of Beauty Director, then Associate Editor, there for many years. In 2012 I took a leap of faith and went freelance, which ended with an amazing two-and-a-half year stint in London working with retail brands including Net-a-porter, Marks and Spencer, John Lewis and Charlotte Tilbury in content roles. I returned to Australia to take the helm at InStyle just over a year ago.
  • Q
    What do you love about your job?
    A
    I'm a writer, first and foremost. I derive so much joy from being able to be creative with words every day. I also love working with my team on creating the best possible product for the InStyle Australia brand. It's a true team effort.
  • Q
    And what's not so great?
    A
    It's no secret that the industry is tough these days, and the pressure can be intense. I find it really important to try to maintain a sense of balance.
  • Q
    Describe your typical day?
    A
    Now that I'm in the editor's chair, I spend a great deal of time in the office. A typical day involves lots of internal meetings with the odd event thrown in. I often don't get to my to-do list and emails until the majority of the team has left for the day, so the hours can often be long. My local takeaway joints feel the benefits!
  • Q
    What is the best experience you've had in your career?
    A
    Attending the shows is always a huge highlight - it's so inspiring to visit a new city and be at the forefront of what's happening in fashion globally - both on the runway and on the streets. Having the opportunity to hear Mr Armani speak candidly about his career after his Milan show last year was pretty incredible.
  • Q
    What advice would you give to someone starting out in the industry today?
    A
    You have to really want it. No one goes into publishing for the money, and the hours are long. But if you're driven, it's a wonderful industry to work in. Find any which-way to get in the door. Be prepared to work hard. Understand that it won't be easy or fair sometimes. And revel in the fact that you have the opportunity to have a voice, to create something beautiful, and to collaborate with like-minded people who come together to work on a brand they're proud of and passionate about.
  • Q
    What do great PR people do?
    A
    Tailor communications to the individual publication or brand. And build authentic, lasting relationships.
  • Q
    What do bad PRs do...
    A
    Blanket emails with intern follow-ups. But I'm not sure there is such a thing as "bad" PRs. I think we're all just doing our best.
  • Q
    How do like to be contacted and when?
    A
    Email is always best for me as I'm so rarely sitting at my desk. It gives me the time to respond.
  • Q
    How has social media altered your job since the days when you started out?
    A
    It's completely different now. When I started there was no such thing as social media. But I like that we have direct and instant touch points with our audience these days. That contact cannot be underestimated. And who doesn't want to know what happens behind the scenes?!
  • Q
    Do you enjoy attending industry events, and if so - which are your fave kind?
    A
    My time is so tight that I have less and less opportunity to get to industry events, so when I do, I thoroughly enjoy them. I have been so fortunate to attend beautiful, intimate dinners at exceptional restaurants and enjoy amazing experiences - from driving racing cars to sleepovers at top hotels. Someone has to do it, right?1
  • Q
    The recent InStyle & Audi Women Of Style Awards is now in its eighth year and keeps growing, where do you see this event in 5 years' time?
    A
    I am so intensely proud of these Awards, and so grateful to be the new custodian. The InStyle and Pacific Magazines team has built this franchise from scratch over the past 8 years to make the event one of the most popular in the calendar. We are committed to keeping the event intimate, with the focus always on our incredible nominees who thoroughly deserve the recognition. This year we included a Sport award for the first time, which felt especially important in an Olympic year, and we will continue to ensure that every category feels relevant and current. With our huge digital growth over the last 12 months, we will continue to explore ways to share our nominees' stories with our ever-growing online audience.
  • Q
    What are they key characteristics that differentiate the winner from the other nominees?
    A
    It's always a huge challenge to settle on a winner. The last two years that I have been involved have seen tied results in two categories. As we work for six months or more to find and research our nominees, the standard is exceptionally high and our judging panel often finds it difficult to decide. It's never clear-cut, which is why we celebrate our nominees just as much as our winners.
  • Q
    The media landscape is going through a period of dramatic change - where do you see it in 5 years?
    A
    At Pacific, we have seen more change in the last 18 months than the last 18 years. Things are happening with exceptional speed, so to try and predict the landscape in five years feels misguided. I do believe, though, that trusted brands will continue to remain relevant, no matter the platform on which they communicate with their audience. Growing the brand, while maintaining its values, remains key.
  • Q
    If you weren't an Editor, what would you be?
    A
    A novelist. Or a creator of products I love - from fashion to beauty, even wine!
  • Q
    Your Instagram/Twitter:
    A
    @msemilytaylor