A weekly Q&A with interesting people in the Australian Media Industry
Bianca Dye
  • Name Bianca Dye
  • Company 92.5 Gold FM
  • Position Drive show radio hostess with ze mostess/ TV Panellist/Presenter/Columnist
  • Interviewed by Social Diary on 25/5/2016
  • Q
    Title:
    A
    Bianca Drives You Home - 92.5 GOLD FM Southern Cross Austereo
  • Q
    How long have you been in your current role?
    A
    4 glorious months!
  • Q
    How did you get into Radio?
    A
    I originally wanted to be a news reader (yeh we can see that right?! HA!) so I studied journalism - then I kept playing up at Uni and I ended up leaving to be the ringmaster in The Great Moscow Circus! I had the showbiz bug so it was TV or radio, and radio snapped me up cos I had a husky voice (apparently).
  • Q
    Describe a typical day:
    A
    The reason I love this gig is cos there is NO such thing as a typical day! But I guess a "usual" day is me up early (if I haven't hosted a gig or done our podcast the night before and had a late one!) for gym - 20 minutes on the treadmill whilst watching breaky TV. It helps me work out what to chat about in the show that day, I see what's making news around the country and mainly locally cos that's my focus for this show - be mainly local - cover Gold Coast issues.

    Then it's a coffee and read the papers, make calls, reply to my 58 bloody daily emails... pop up my Instagram stuff for both my pages - I like to make sure I post daily for my mental health page (@anxietryfree) - I love it - very passionate about #endingthestigma!

    Then it's upstairs to the station and I grab my awesome boss Corey Kaye for our daily drive show meeting - work out what goes where in my 4 hour live show, and then I have to get cracking as I produce it MYSELF!! (AHH!) So its game on - calling leads for chats/interviews - recording audio to use in the show and all that jazz. Its full on but it suits my ADHD!!
  • Q
    What has been the most exciting experience on the job?
    A
    I've been in radio 21 years this year! Being a part of the foundation team for the first ever NOVA brand station in Syd back in 2000 was a huge honour, highlight and where I learnt my craft on air... "keep it TIGHT & BRIGHT BABEH!!" But being chosen along with Molly Meldrum to interview Madonna for my national Nova Radio show in Tokyo was awesome! (wish they'd had Instagram THEN! #yolo #bitchimwithmadonna!!)

    I got to interview pretty much every big name that came to OZ. A highlight was becoming mates with Richard Branson and then heading off to LA and UK on the inaugural Virgin flights as "media"?! There are a few awesome and hugely WANKY things that I got to do in those days... exciting times indeed!
  • Q
    What's the downside of your job?
    A
    Not a lot of downsides here - I work with a passionate, talented pack of radio nutters that are like family but it's demanding. I use up A LOT of adrenalin in a live, pumped on the fly radio show. So come 7pm some nights I'm shattered (first world problems right?!)
  • Q
    Have you dealt with many PR's directly during your career, and if so what has your experience been like?
    A
    YES I deal direct with PRs EVERY DAAAAAAAAY! I have SOOOOO much advice for them - maybe we need to do a seminar on this because it's too much to tell you here! But sometimes I think "jeez you really need to sell this concept a bit better to me/write a shorter punchier press release to get my attention".
  • Q
    What are you looking for on your show - what sort of pitch would get an immediate response?
    A
    SHORT - sharp - punchy - KNOW my show and my listener demo. Do your research, don't waste my time pitching me a client that suits the ABC etc... Also, SELL IT TO ME. I can be convinced if you sell to me... WHY should I have your client on? What does my show and my listeners have to GAIN from hearing your client talk to me on air/give away your product? It's a lucrative audience - my listeners are a bit older & have cash to spend!
  • Q
    Do you attend many media events?
    A
    HEAPS and I LOVE hosting them - I've been doing it for 25 years, and at risk of sounding like a tosser I reckon I'm one of the best MC's around!! It's in my DNA now... I get to know a client - I'm funny - quick - get to the point and keep it flowing fast. I usually stage manage it too, and people walk away knowing the product and having had a laugh.

    I have seen events crash and burn due to bad MC - don't spend a fortune on your event and then get some chick who has 678,000 instagram followers but a boring & crazy persona, to host your event for 40 year olds! Get them to CO-host it with a pro - there are a heap of us out there that know our stuff! Usually radio people/comedians... we can think on our feet! #salespitchmuch?! LOL
  • Q
    Do invitations come directly to you, through the network or through your agent - and which do you prefer?
    A
    All of the above - one thing I find HILARIOUS and slightly offensive is when people want you to mention their "opening" or product or event on air - but don't invite you! Um... yeh - nup - that's just dumb marketing to me.

    I would invite EVERY media (even opposing media) in town to my events - unless you don't need the exposure on their radio shows?!?! It happens a lot and people wonder why we don't give them love on air - um... put us all on your PR lists?!?! Makes sense no?
  • Q
    Where do you see your industry in 5 years?
    A
    Hopefully right where I am but with a producer and sitting at #1! I would love to be doing more TV panel spots, loving life, and maybe a national gig on weekends. I would love to get our ANXIETY Podcast (with Heidi Lee Anderson from our Perth SCA station - ex Big Brother & AWESOME chick!) out to as many people as possible to spread the word on mental health!
  • Q
    If you weren't on radio, what would you be?
    A
    Hosting a TV show again- that's a huge dream of mine - I LOVE live TV...or even just on a panel show - I miss it!
  • Q
    Your Twitter/Instagram is:
    A
    @biancadye & @anxietyfree