A weekly Q&A with interesting people in the Australian Media Industry
Anne-Maree Gale
  • Name Anne-Maree Gale
  • Company Sunday Telegraph
  • Position Editor of Insider
  • Interviewed by Social Diary on 12/11/2015
  • Q
    Describe your career path to date?
    A
    I've had quite a long career. I started out as a cadet journalist on my local newspaper in Tasmania in 1979. AFtet getting my "D" grade, I headed to the "mainland" so headed to Adelaide and ended up working on The News SA newspaper. After it closed in 1992, I was offered a role in Hong Kong. But a year later returned to Adelaide to work on a small team preparing for the introduction of colour in newspapers. But fashion was my real passion and when I was offered a role as fashion and beauty editor on New Idea, I moved to Melbourne in 1994. That was the beginning of a glorious 16 years working on magazines, which eventually took me to Sydney, Singapore and back. And now I've come full circle, returning to work on newspapers at News Corp.
  • Q
    What do you love about your job?
    A
    I've been very lucky. But it's the people, the places and the opportunities that I have been afforded that make this industry great!
  • Q
    And what's not so great?
    A
    What's not to love!
  • Q
    Describe your typical day?
    A
    My working week is Tuesday to Saturday.
    Tuesday is a day of planning and collating content and copy, sourcing images, chasing contributors and editing copy. The Sunday Telegraph team meets every day for a short conference to discuss issues.
    Wednesday through to Friday my "book" starts to build as advertising continues to settle and change. The content in Insider also reflects and what news is breaking,
    Saturday is the biggest day in the week and it's not uncommon to spend 10-12 hours in the office. The first edition goes to press at 6.30pm on Saturday night and the second edition goes at 9.15pm, so I often stick around for the second edition to make any changes, so it's a long day.
  • Q
    You are also running the blog What Every Woman Needs, can you tell us about it?
    A
    My blog, which I started three years ago, was born out of frustration really. I started out putting "pen to paper" with the idea of writing a book on fashion. One thing led to another, and the blog was born. However, it's not been getting a lot of love, as working full-time makes it difficult to find the time! It is a blog/website targeting women 40 plus who are looking for fashion advice, wardrobe solutions and stylish ideas for a life of style. It's also ready for a little "spit and polish".
  • Q
    What is the best experience you've had in your career?
    A
    I've had the very good fortune to have such a long career in the industry, working on a variety of publications and companies.
    The most fun I've had was working as a fashion editor/stylist on a couple of national weekly women's magazines and also launching titles.
    But perhaps the best experiences were working overseas - on the South China Morning Post in Hong Kong 22 years ago, and editing a glossy luxury society magazine in Singapore a few eyars back.
  • Q
    What do great PR people do?
    A
    1. Provide the right information and assets relevant to your publication

    2. Saying "thank you"

    3. Wanting to know what you are working on so they provide you with the necessary information.

    4. Understanding how you work and what is necessary for your brand. We are a newspaper, not a magazine, so understanding what is required for the type of publication we are.

    5. Understanding our deadlines

    6. Knowing when to and when not to call or email.

    7. "One size DOES NOT fit all". Different publications require different things, so a good PR understands that.
  • Q
    What do bad PRs do...
    A
    1. Over promising and under delivering

    2. Reneging or not honouring a commitment they've made.

    3. Misspelling names ... and with my name that's easy to do as there are several ways you can spell it!

    4. Fail to update their data bases!!!! Which is important now more than ever because the movement between businesses and brands is great.

    5. Mistakenly associating you with the wrong publication. Over the years I have frequently received mail addressed to me but for rival publications.

    6. Failing to send the right and relevant information - and on time!
  • Q
    How do like to be contacted and when?
    A
    I prefer to be contacted by email then follow up with a phone call or good old snail mail.
  • Q
    Do you enjoy attending industry events, and if so - which are your fave kind?
    A
    Yes, I do. I'm very lucky that I get to go to opening nights, red carpet premieres, launches and seasonal releases and I love them all. However, when there are several events on in any given week - or a night - it can be quite taxing. And you physically can't go to everything!
  • Q
    If you weren't Editor of Insider, what would you be?
    A
    Well, nothing specific, but it would be in publishing or communications. I have a strong production background, so anything that provides an opportunity to continue to grow and learn, particularly in the new world of digital and online, content management and social media landscape. If you can't beat 'em, join 'em!
  • Q
    How has social media altered your job since the days when you started out?
    A
    Dramatically! It's been like learning another language!
    And for someone who started in the days of hot metal, it's been the most extraordinary ride. Most particularly the past five years. And the goal posts keep moving!
    Once upon a time a journalist only had to worry about writing the story and editors about putting the magazine or newspaper "to bed".
    But social media has forced us to think differently about the treatment and delivery of news because what works in print, doesn't always work well online or mobile. And what works well online doesn't necessarily work on mobile!
    Readers are now coming to us "off-platform" through channels such as Facebook and Twitter. So as journalists and publishers we have to think of different ways of packaging a story, the best assets needed to make it work through our various social media channels and when to publish where - Twitter, Facebook, Instagram, podcasts, video, live video streaming. Then there's Snapchat, Periscope ... what next????
    But change is good. It keeps us ahead of the game!
  • Q
    The media landscape is going through a period of dramatic change - where do you see it in five years?
    A
    I have no idea! But I do know that we have to continue to embrace change.
    Years ago, it was generally thought that print (most especially newspapers) would not survive. However, that thinking has shifted.
    I cannot imagine a world without newspapers and magazines. I love nothing better than sitting down on a Sunday, with my coffee and breakfast reading the Sunday papers. It's an absolute luxury!
    However, we as publishers have to find new ways to capture the "eyeballs", of telling stories and delivering news as technology continues to evolve.
  • Q
    Your Instagram/Twitter:
    A
    Both are @annemareegale