A weekly Q&A with interesting people in the Australian Media Industry
Kylie Lang
  • Name Kylie Lang
  • Company Qweekend magazine, The Courier-Mail
  • Position Editor
  • Interviewed by Social Diary on 16/10/2015
  • Q
    Describe your career path to date?
    A
    After ditching a law degree, I followed my passion into journalism and graduated with a Bachelor of Arts from the University of Queensland. Moving to Sydney, I worked at The Australian and Daily Telegraph covering key rounds before focusing on feature writing, sub-editing and section editing. Winning a Rotary scholarship, I gained a Master's of Arts degree in Communication at the University of Iowa where I studied young readers and what newspapers needed to do to attract them. Coming home to Brisbane in 1997, I was appointed Associate Editor (Features) of The Courier-Mail and edited the Good Life food and wine liftout before moving to Brisbane News, a magazine I edited for 9 years. I've been at the helm of Qweekend since late 2012 and since 2010 I've been writing a weekly opinion column in The Sunday Mail, for which I won a 2014 Queensland Clarion Award.
  • Q
    What do you love about your job?
    A
    The diversity, the creativity and the opportunity to tell the stories of Queensland and its people, from the ordinary to the extraordinary. We don't shy away from the big issues, and give readers a window to the world through Queensland eyes.
  • Q
    And what's not so great?
    A
    The pressure of having to do more with less due to the rationalisation of the business. Keeping standards of excellence is a key priority for me.
  • Q
    Describe your typical day?
    A
    Coffee. Meet with the team to discuss how we're travelling in terms of stories and photographs. Bounce around ideas for upcoming issues. Coffee. Answer important emails, delete the rest. Lunch at my desk. Edit stories, rewriting where necessary; and throughout the day it's pretty much a changing parade of tasks - liaising with designers, writers, photographers and members of the production, digital and marketing teams. Posting on social media is something I do morning and night.
  • Q
    What is the best experience you've had in your career?
    A
    Too hard to name one, but interviewing the late great Peter Allen in Sydney - as a very green reporter, I was nervous but he was so patient, charming and enthusiastic- he died a few months later. I also enjoyed presenting a TEDX talk in 2014 on social media and how we are using the digital space (it's on Youtube), and travelling to the slums of Nairobi in Kenya for a feature story for Qweekend in 2013.
  • Q
    What do great PR people do?
    A
    Know your product well and pitch accordingly, understanding the tone and scope of the magazine.
  • Q
    What do bad PRs do...
    A
    Scatter-gun approaches to PR are annoying and problematic. Bad PRs also become tiresome in nagging for stories you've already explained will not run.
  • Q
    How do like to be contacted and when?
    A
    Email, anytime.
  • Q
    How has social media altered your job since the days when you started out?
    A
    Far more pressure to be active 24/7 but the opportunities are enormous to promote your brand and to gain traction. Some of the best stories we've run - and the opinion columns I write- have come from a snippet or tip-off on social media.
  • Q
    Do you enjoy attending industry events?
    A
    Yes, good for networking.
  • Q
    The media landscape is going through a period of dramatic change -where do you see it in 5 years?
    A
    More driven by fast and engaging digital content, with increased opportunities for people to work anywhere in the world and tell a broader array of stories. Me? I'll still be writing, mentoring, and spending my holidays renovating a 16th century farmhouse in Italy.
  • Q
    If you weren't a journalist, what would you be?
    A
    An interior designer, artist or musician - in that order.
  • Q
    Your Instagram/Twitter:
    A
    kylielang (Instagram)
    kylie_lang (Twitter)