A weekly Q&A with interesting people in the Australian Media Industry
Greta Stojanovic
  • Name Greta Stojanovic
  • Company Lustre Magazine/Lust Have It
  • Position Editor/CEO
  • Interviewed by Social Diary on 4/9/2015
  • Q
    Describe your career path to date?
    A
    Complete rollercoaster. I think I started every degree possible including law, commerce, classical music composition and science to name a few.
    I've never been a typical candidate for any job, my dream has always been to run my own company. My work history includes top tier law firms where I was inching my way up while I studied; Yellow Brick Road - yes the one where Mark Bouris gets to declare "you're fired" to all but one lucky participant, and then my most memorable being Freelancer.com where I got the startup bug. My role at Freelancer as VP of Strategy forced me to learn on the job what was cutting edge, like the chance to work on conversions and optimisation before any uni had ever written a book on it. Seeing the results of this was great fun.
  • Q
    What do you love about your job?
    A
    My company is both a magazine and a beauty box sampling business. I love the girly end of it all, the makeup perks, the pretty gifts, the chance to try everything that is new and up and coming. What I love most is reaching more and more customers, and seeing their usually, hopefully(!) enthusiastic feedback.
  • Q
    And what's not so great?
    A
    To be 100% honest it's just the timezones. I love everything about the business, but making myself available at all times can get hard.
  • Q
    Describe your typical day?
    A
    I wake up, usually have a skype call with an overseas supplier that is grumpy and waiting for me past their leave work time. The Australian time zone is a huge inconvenience! I'll then have a little time out and read my favourite news sites, and then it's the ferry to work in the Sydney CBD. Most of my day is securing product for our subscription box or coming up with fascinating content for our magazine. My team are awesome, we skype a lot so most of my day is being on call and addressing issues that don't fit the general mould.
  • Q
    What is the best experience you've had in your career?
    A
    Our company getting acquired was a huge moment in my career. Having created something that has been growing and getting better each month and having that acknowledged has been phenomenal. When you lead a business you don't sleep, you're always on, so having any type of recognition makes everything worthwhile.
  • Q
    What do great PR people do?
    A
    They work hard to work with you. See your objectives and then help you get results. They bring a lot to the table when representing a client. Working with an awesome PR partner who can take over once they understand what you're about is priceless.

    A great PR person gets you in the media (we all want that) but they also work with you to generate new ideas, new concepts and then handle them to the end. I'm so busy that a great idea can die if someone doesn't follow it through. I really appreciate the legwork.
  • Q
    What do bad PRs do...
    A
    Suggest things and then leave it alone. So many people have ideas, not everyone is capable of making it happen. Results matter.
  • Q
    How do you like to be contacted and when?
    A
    Email is best and I don't mind what time as I filter all my magazine emails as soon as they come in. I don't mind a follow up - it's actually helpful. I'm happy to hear from PR companies that have relevant content, it makes our magazine better and makes my job easier!
  • Q
    How has social media altered your job since the days when you started out?
    A
    Social media has always been a part of my work career since I started in this space. It's amazing as a tool to get new people viewing your brand. Sometimes it's hard to keep up and know if you should get a Snapchat or Vine account? We have 80k Facebook fans so we're happy chatting to our loyal members there but we want to make sure we're on top of everything. Making the decision to commit to a new channel is tough.
  • Q
    Do you enjoy attending industry events, and if so - which are your fave kind?
    A
    I've only ever attended a few. I love the ones where there's something to do, and it's more of a 'brand dating' than a breakfast where nobody gets introduced to each other. No matter who you are these events can be awkward, I love the ones where there is entertainment or some type of activity involved.
  • Q
    The media landscape is going through a period of dramatic change - where do you see it in 5 years?
    A
    It sure is. We've already seen the rise of the blogger and endorsements being the key reason for someone to purchase a product. I think this will become more of a thing in the next 5 years. The industry is a little confused right now using bloggers for above the line campaigns. Bloggers aren't mainstream yet, they're targeted people with global audiences so not yet 'Australian Celebrities'. We're headed in that direction though. I think todays beauty youtubers especially will be the new supermodels of the 90's soon enough.
  • Q
    If you weren't an Editor, what would you be?
    A
    An astronaut - I've always been perplexed about space
  • Q
    Your Instagram/Twitter:
    A
    Our Lust Have It facebook is www.facebook.com/lusthaveit.com.au and our other handles are @lusthaveit - if I had to spend any more time on social media outside of my daily posts I think I'd explode!I like to relax outside of my daily schedule.