A weekly Q&A with interesting people in the Australian Media Industry
Ricardo Goncalves
  • Name Ricardo Goncalves
  • Company SBS World News
  • Position Presenter & Finance Editor
  • Interviewed by Social Diary on 19/8/2015
  • Q
    Describe your career path to date?
    A
    I started in television news in 1998 as a general news reporter for WIN News Wollongong as I completed a Commerce degree at the University of Wollongong. It came after years of work experience with various networks along with community newspapers and radio growing up.
    My first metro job was as a business reporter and producer for David Koch, which eventually led to roles on Seven News and Sky News Australia before. In the mid 2000's I moved to Melbourne working for three years as Sky's business reporter and Nine News weekend reporter. I returned to Sydney in 2007 to anchor the afternoon slot on Sky News Business before joining SBS in 2010.
  • Q
    What do you love about your job?
    A
    I love being able to explain important and sometimes complex financial news simply, so that everyone can understand how economic events can impact your everyday finances... Sometimes in a fun and lighthearted way... And usually with a smile. My mates say I'm like a young Kochie... I take it as a compliment.
  • Q
    And what's not so great?
    A
    The hours and public holiday work.
  • Q
    Describe your typical day?
    A
    Depending on my shift, I normally scan Twitter in bed and read the SMH and Australian online and go through overnight broker reports. When I'm up making breaky I watch Sunrise for the general news headlines before switching to Sky News Business for the overnight financial news. I start emailing contacts to line up interviews for story ideas for SBS World News for later in the day. A bit of gym. Then drive to work switching between NewsRadio and 2GB/2UE. At the office I follow up the news of the day and work on some feature consumer finance reports before producing and presenting my finance segment on the 6.30 edition of SBS World News and then presenting the 10.30 edition bulletin. At home I unwind with a little reality TV.
  • Q
    What is the best experience you've had in your career?
    A
    V Australia (now Virgin Australia) flew some media to LA for its inaugural flight from Sydney in 2006. Interviewing Richard Branson on that flight was quite memorable. Portuguese President Anibal Cavaco Silva and former PM John Howard are also highlights.
  • Q
    What do great PR people do?
    A
    Understand my role within the organisation for which I work and contact me about relevant information, succinctly and to the point.
  • Q
    What do bad PRs do...
    A
    Contact me close to my daily deadline time.
  • Q
    How do like to be contacted and when?
    A
    Email is best, with a quick follow up phone call. A one on one coffee works too, but that is always time dependent.
  • Q
    How has social media altered your job since the days when you started out?
    A
    Twitter is my go to place for immediate news, but I only rely on those people or organisations that I trust. Facebook is great to distribute information and video news stories. I love Periscope because it means I can broadcast directly to the people who are interested in what I want to say.
  • Q
    Do you attend many media events, and if so do you enjoy them?
    A
    Given the nature of my work hours, attending media events doesn't happen as often as I would like, but I always enjoy the chance to meet new and interesting people at events, plus, you never know what kind of stories people have to tell.
  • Q
    The media landscape is going through a period of dramatic change - where do you see it in 5 years?
    A
    There will be so much information out there that I believe consumers will be more focused on trusted brands and names so that they can access reliable news. Anyone can blog. Anyone can offer opinion. But only genuine journalists can deliver news effectively and accurately. That's why services like SBS World News are important, and why it is essential I continue to build my brand and credibility so that consumers can trust the news I deliver.
  • Q
    If you weren't a TV Reporter, what would you be?
    A
    The smart me says, working in financial markets or running my own ad agency... The kid in me says a wannabe pop star in a reality TV show.... Or hosting one of those shows.
  • Q
    Your Instagram/Twitter/Periscope:
    A
    @BUSINESSricardo