Nerves set in when I was planning an important event for Cartier. I REALLY didn’t want to get the date wrong, so I emailed 25 PR friends to ask them if they had an event on the same night. After gathering the responses I chose June 1st, 2004 – and was thrilled to have absolutely no clashes, which in turn resulted in my very first “Party of The Week” from the Sun-Herald. This checking method was clearly beneficial so I began using it regularly, and soon the members of my little group asked if they too could email each other. A myriad of dates started flying around from all of us, so to make it clearer I gathered all the info, put it into a basic word document and sent it out to the group every Wednesday. It’s funny to look back at this time because it was never, ever meant to be a business. I was just trying to be helpful!
I began getting phone calls from PRs every day who wanted to receive this weekly calendar and soon I was emailing it to hundreds. When a friend offered to sponsor an online version, Social Diary was born. It was launched on January 12th, 2005 with a party at The Light Brigade and I was thrilled to receive such strong industry support. I started holding regular Social Diary parties – which began as small cocktail affairs and have now morphed into huge, crazy costume bonanzas. The newsletter started about a year later, and for many has become the focal point of Social Diary. And what’s a brand without an ambassador? Fang came along as Social Diary's much-loved mascot in March 2006 and his “Pet of the Week” section was born.
I am extremely passionate about our industry, and work hard to create a fun, warm and friendly platform which we can all communicate across. I have always believed that while PRs are competing against each other when pitching (may the best man win!) - when not in pitch mode, we can all work together to benefit our clients. I love supporting work experience students and helping people break into the industry. I love nurturing greater understanding between PRs and Journalists. And most of all I love watching PRs become great friends when dancing in outrageous costumes with spunky topless boys... ;)
xxx Tiff & Fang